Hmmm… food for thought! Thanks for sharing and thinking out loud. To add something else into the mix, a friend of mine also wrote an article about Sinek’s Golden Circle and collapsed it into different timescales of a “what”. Here’s his piece, I’d be curious to hear your thoughts: https://medium.com/maptio/the-golden-stack-a-simpler-alternative-to-sineks-golden-circle-baf464855271

(Also, I have a feeling you might really like Charles Davies’ “Very Clear Ideas” process mentioned in this blog…)